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2017 CEM Course - Event Marketing



Double Your Education -  Come for the CEM and Join us for our
SE Classic Educational Conference

The IAEE Southeastern Chapter is excited to co-locate with IAEE, on the CEM course on Event Marketing during it's 2017 SE Classic Educational Conference, Sheraton Myrtle Beach Convention Center Hotel, Myrtle Beach, SC.  We are also pleased to announce that Kimberly Hardcastle- Gedes, CEM will be the facilitator of this course.

As an added benefit, receive a $50 discount off of your Classic fees when registering for the CEM course.


Wednesday, July 26, 2017

CEM Course - Event
8:30am - 4:30pm

Wednesday, July 26 - Friday, July 28, 2017

Opening Reception begins at 6:00pm at the Sheraton Myrtle Beach Convention Center Hotel.  Full schedule coming soon

Location for both events
Sheraton Myrtle Beach Convention Center Hotel
2101 North Oak Street
Myrtle Beach, SC

Hotel rate: $159. To make your reservation, please call 888-627-8203 and mention IAEESE group name.

Discount hotel rate deadline is July 12, 2017.

Event Marketing
Course Description:

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.


  • CEM Course Only (Member)- $299
  • CEM Course Only (Non-Member)- $440
  • CEM & Classic Registration (Member)- $474 Click here to register for both
  • CEM & Classic Registration (Non-Member) - $685 Click here to register for both

The deadline to register for the CEM is July 21, 2017.  If you have any questions, please contact the IAEE SE Executive Office at This email address is being protected from spambots. You need JavaScript enabled to view it. or 770-433-4137.

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2017 Chapter Charity

House of Cherity -
City of Refuge


City of Refuge

Click here to learn more about this organization and join us at each of our luncheons to see how you can volunteer your time throughout the year.

IAEE SE Classic 2013

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Expo! Expo! - 2017