All Systems Go!

The SE Chapter is excited to invite you to attend the 32nd anniversary of our Southeastern Classic, an educational and networking event! This year's SE Classic will be held in-person on July 27 in Atlanta, GA. 

We have all been extremely glad to see the return of trade shows this past year, and we all agree that face-to-face events and meetings are the most successful form of communication. As such, we are “All Systems Go” with this year's SE Classic that will be exploding with interactive educational components mixed with fun and networking. Be sure to join us!

Earn up to 6 CEM credits.

SCHEDULE

• 8:45 am  Welcome
• 9:00 am   Opening Keynote
  • Meetings Matter (panel discussion with industry experts)
  • Panelists: Jody Mosley, Emerald Exposition; Scott Crawford, GES; Jesse Suglia, Omni Hotels Atlanta – Moderated by Mark Zimmerman, Zimmerman Consulting
    Sponsored by: Zimmerman Consulting
• 10:00 am  Session 2 
  • Attendee Acquisition: What's Working to Drive Attendance in Today's New Marketing Reality
    Jacquelyn Wells, mdg, a Freeman Company
  • Sponsored by: mdg, a Freeman Company
• 11:00 am  Break
  • Sponsored by: Eleventh & Gather
• 11:15 am   Session 3
  • Avoiding Burnout and Managing Stress
    Rachelle Stone, PCC, ICF Professional Certified Coach
    Provided by the Chapter Education Fund
  • Sponsored by: U.S. Poultry & Egg Association
• 12:15 pm  Lunch and Photos
  • Sponsored by: AmericasMart
• 1:15 pm   Session 4
  • Top Trends and Considerations for the Exhibitions and Events Industry
    Cathy Breden, Center for Exhibition Industry Research; Julie Smith, GES (Virtual)
  • Sponsored by: GES
• 2:15 pm   Break
  • Sponsored by: Freeman
• 2:30 pm   Session 5 
  • Through the Maze: Navigating Event Registration Challenges and Opportunities  
    Rich Vallaster, DES, CEM, Personify
  • Sponsored by: Personify
• 3:30 pm   Session 6 
  • Using ChatGPT and Other AI for Your Events
    Andy Lomasky, Senior Director, IT; PMMI, The Association For Packaging And Processing Technologies (Virtual)
• 4:30 pm   Open Discussion/Industry-Related Topics
• 4:50 pm   Closing Remarks
• 5:00 pm   Networking Meet & Greet
• 6:00 pm   Adjournment

REGISTRATION & FEES ($5 will be added for onsite registrations)

• Member: $300   
• Guest: $400   
• Student: $100